True creative writers need to be totally versatile across all genres

It is a fact much bemoaned by writers in general, that they are not truly appreciated or respected for their art and skill. Whether that be scriptwriters, poets, journalists or copywriters. There is  a premise that exists that if you are taught to ‘read and write’ at school, anyone can be a writer. No so. […]

Sharp Scriptwriting, Minimal Cost of Production in Pedigree Ad, Durban

It’s an absolute fallacy to believe that great ads/short films need large budgets to be impactful.  When I was working at the agency, all Creatives belonging to the group worldwide, were  tasked with creating a message/ad for Pedigree Dog Food with the pay-off line of “Dogs Rule”.  Not too hard you say, well the nitty […]