This is a poem I wrote many years ago, when I was searching for just the right wind chimes that I felt my late father would like. He loved them, just as I do, and it was important for me to find a specimen which spoke to my heart, and would speak to his as […]
Have you heard the term ‘Design Artefact’ before? Well, if you haven’t, you’re not alone, but if you are involved in software development, you should become a little more familiar with it – if you can – and that’s not easy in itself, because even the hottest young developer brains out there, battle […]
Navigating Unchartered Waters: Capturing the Moving Target Market in the Digital Era. The biggest challenge facing marketers today is catching the attention of the new digital generation of consumers. Long gone are the days when marketers could dictate trends and tailor their campaign strategies to tap into the ‘pre-programmed’ masses. The next […]
With Christmas almost a distant memory, it’s still interesting to revisit the meaning behind many of the Christmas symbols we use for decoration in our homes, and the traditions we observe. A year or so ago, I wrote a special Christmas greetings card for a client of mine who wanted the work to embody the […]
It is a fact much bemoaned by writers in general, that they are not truly appreciated or respected for their art and skill. Whether that be scriptwriters, poets, journalists or copywriters. There is a premise that exists that if you are taught to ‘read and write’ at school, anyone can be a writer. No so. […]
It’s an absolute fallacy to believe that great ads/short films need large budgets to be impactful. When I was working at the agency, all Creatives belonging to the group worldwide, were tasked with creating a message/ad for Pedigree Dog Food with the pay-off line of “Dogs Rule”. Not too hard you say, well the nitty […]
Staying on the subject of finding humour in every situation, I came across this piece I wrote probably around 20 years ago, and it still makes me smile. Although I’m taking the Mickey out of bird watching and birdwatchers, I only wrote it after I became a member myself! I ventured out on birding expeditions […]
To class yourself as a good writer, I think it’s imperative that you be able to write any genre of material, from formal, educational, corporate, creative, biographical, sharp and informative, to informal, relaxed, first person, third person or even slang style – but most importantly, you must be able to deliver humour. Any writer will […]
Well, the Turkey trip was certainly an interesting and often terrifying ‘experience’ – not the holiday adventure you would sign up for in your wildest dreams, but I’ve always held with the philosophy that if you can find the humour in the experience (usually long after its lost its sting), then you’ve truly mastered one […]
American chef, author and TV personality, Anthony Bordain, speaks from an inner depth and understanding of our human condition in his sentiments on travel and life, and how interwoven both inexorably are: “As you move through this life…you leave marks behind, however small. And in return, life – and travel – leave marks on you”. […]